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The Rule of 7 vs. 3-to-1 fundraising
Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling. According to Jerold, Mary once admonished the fundraising team...
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2 marketing Jedi Masters tell us why fundraising IS marketing/selling
Fundraising IS marketing and selling Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. Somehow the altruistic aspects of fundraising get in the way and...
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The easiest way to grow your Legacy Society (5 super-simple steps)
Everyone wants planned gifts. But so few invest the time and money necessary to inspire them. Events, annual fund mailings, operation meetings, and tons of other things get in the way. So here’s the...
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What to do about planned gift marketing when you don’t know what to do…
New subscribers to my blog get a survey asking them what topics they’d like to see me cover. You can send me requests too at info@imarketsmart.com. Recently Frank, a new subscriber, said, “I need...
View Article9 simple pointers for writing better emails and letters to your donors
I failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. But my ability to read, comprehend and recapitulate the institution’s business lessons...
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